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Euroleague Basketball and Nokia announce partnership
March 26, 2007
BARCELONA, March 26th 2007 -
Euroleague Basketball and Nokia are proud to announce a new partnership that will bring the Euroleague and the global telecommunications leader together at the Final Four this spring. Nokia is the latest in a the family of world-class brands to take part in Euroleague Basketball's signature event, the Final Four, which will be held from May 4 to 6 in Athens, Greece.
With this partnership, Nokia joins other household names such as Nestlé, L’Oreal and United Biscuit that have also participated in former editions of the Final Four, which in a short span of five editions has become one of the world's most widely followed sporting events. The Final Four, to take place at the already sold-out, 18,000-seat OAKA Olympic Indoor Hall, will also be broadcast live to a worldwide audience in more than 130 countries.
Nokia Greece President Mr. S.J. Constantinides said: "With the Final Four taking place in Athens, we have seen an opportunity that we just couldn't miss. For an elite brand like Nokia, it is a priority to be associated with global sporting events of great importance like the Euroleague Basketball Final Four. With the stature that the Final Four is gaining amongst sports fans everywhere, it makes perfect sense to have the Nokia and Euroleague Basketball brand side-by-side in Athens."
Euroleague Basketball CEO, Jordi Bertomeu said: "We welcome this agreement with Nokia as a chance for Euroleague Basketball to join forces with another global partner who recognizes the value of Euroleague Basketball’s devoted customers from all corners of the world."
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