Euroleague Basketball, Domino's join forces in partnership

Nov 23, 2020 by Print
Euroleague Basketball, Domino's join forces in partnership

Euroleague Basketball and Domino's Pizza have announced a new partnership that will connect one of the world's most iconic brands directly with the passion and devotion that defines the Turkish Airlines EuroLeague and the 7DAYS EuroCup.

Its nearly 20,000 locations in more than 85 countries is compelling proof of the international distinction that Domino's has earned, just like Euroleague Basketball competitions, from consistently bringing joy to a broad cross-section of the general public.

Now, as Domino's becomes a consistent presence at EuroLeague and EuroCup games, as well as on media platforms in both competitions, these two global brands will combine their decades of experience in order to continue to cheer and delight people.

"What ties Domino's and Euroleague Basketball together is a mission to make people happy, by staging elite sports in our case and enjoying one of the most popular restaurant chains in the world in theirs." Jordi Bertomeu, Euroleague Basketball President and CEO said.

"At the same time, we both strive to serve our communities in ways that lift spirits and bring people together, especially in these trying times. With such a world-renowned partner like Domino's at our side, we are sure to make a bigger impact together in those efforts."

The partnership agreement with Domino's attests to Euroleague Basketball's ability to provide even the biggest partners with enhanced global exposure, while a the same time ensuring local engagement and impact, which is of maximum importance to quick service restaurants franchisees across the continent.

"As Domino's, we always strive for multiplying beautiful moments and sharing happiness. As an extention of our corporate philosophy, through our marketing investments, we continue to give support to sports, where the most exciting moments are shared and celebrations take place," DP Eurasia Group CEO Aslan Saranga said. "Upon our Domino's Empowers Sports vision, we are proud to undertake the official partnership of the EuroLeague and EuroCup, two of Europe's most prestigious basketball organizations. We are pleased to have the opportunity to boost basketball's most exciting moments with our 360-degree marketing approach."