Euroleague Basketball welcomes Gatorade back to its family of sponsors as the Official Beverage of the 2011 Turkish Airlines Euroleague Final Four in Barcelona. This marks the second time that Gatorade, the world’s leading sports drink, will be a Final Four sponsor. Gatorade was previously a Final Four sponsor in 2007 in Athens. As part of the sponsorship, beverages from Gatorade’s series of sports drinks will be available to athletes competing at the Final Four throughout the weekend, including on the team’s benches. Additionally, Gatorade will engage the fans with promotions and prizes.
Fernando Moraga, NCB Marketing Manager said: "It is a great pleasure and at the same time a tremendous opportunity for Gatorade to be part of a top-notch sporting event such as the Final Four. Basketball has always been one of Gatorade's best bets throughout the years and it is now part of our DNA. We always praise effort, competitiveness and determination."
Jordi Bertomeu, President and CEO of Euroleague Basketball, said: “The fact that Gatorade has joined us for a second Turkish Airlines Euroleague Final Four weekend means that our partnership agreements and the relationships we build are strong and consistent. We are happy to welcome Gatorade back into the fold of the Euroleague family.”