Euroleague Basketball’s official timekeeper, Austrian watchmaker Jacques Lemans, has agreed to a new partnership deal to become the official Watch of the 2011 Turkish Airlines Euroleague Final Four in Barcelona. This marks the second year in a row that Jacques Lemans will be an official sponsor at European basketball’s signature event. As part of the agreement, Jacques Lemans will also produce an exclusive limited run of the 2011 Turkish Airlines Euroleague Final Four watch, which follows on the limited edition timepiece it also produced for the 2010 Final Four in Paris. Its ongoing partnership with Euroleague Basketball, added to its sponsorship agreement with the UEFA Champions League, cements the status of Jacques Lemans as a leader in the European sports marketplace.
Alfred Riedl, Owner & CEO of Jacques Lemans: “We are proud to be a partner of Euroleague Basketball’s Final Four again this year, as it was a great success last year. As official timekeeper, Jacques Lemans was presented in a perfect way during the Final Four last year, gaining lots of brand awareness. Jacques Lemans has a long tradition with international sport sponsoring, so it means a lot to us to be part of the European basketball community and be part of the Final Four in Barcelona.”
Jordi Bertomeu, President and CEO of Euroleague Basketball: “Once again, Euroleague Basketball has the honor to be joined at our biggest event by a partner of the stature of Jacques Lemans, whose cooperation with us last year has led to a great relationship for both brands. We look forward to a continued collaboration.”