British basketball took center stage on Saturday at the 2013 Turkish Airlines Euroleague Final Four Fan Zone with the Under-18 men’s Proj3kt 3on3 tournament featuring some of Britain’s top players.
The invitational event at Fan Zone in Trafalgar Square was a partnership collaborated by Euroleague Basketball’s social corporate responsibility group One Team and the BBL Foundation to promote the power of basketball as a tool to integrate communities in the United Kingdom.
“It’s a great opportunity and has been fantastic. It keeps basketball and the project in the public eye. And it couldn’t have been better timing,” said Gary Aytas, COO of the BBL Foundation.
“The BBL Foundation is really excited about the opportunity to work with Euroleague Basketball's One Team initiative. We are keen to work with Euroleague Basketball's One Team initiative going forward, so this event has been a great way for us to tip off that partnership.”
The tournament featured players from four BBL clubs – London Lions, Leicester Riders, Newcastle Eagles and Worcester Wolves – as well as five London-based teams.
The tournament was broken down in two groups of five teams playing round robin games.
The final saw Newcastle beat London 27-18, giving Eddie Matthew, Danny Horta, Andrew Green and Alan Slasor the title and the trophy.
Great Britain men’s and women’s national team captains Drew Sullivan and Julie Page were due to show up in the afternoon for an exhibition game with some of the players.
“The event itself is incredible. Saturday afternoon, Trafalgar Square, center of London, a lot of people passing by and it’s gonna make them ask the question, what is this and what is going on,” said tournament coordinator Joe Pinchin.
“They’re going to find something out about basketball which is exactly what we need for Britain and the general public to have some more awareness of how great this sport really is.”