Intersport becomes Final Four partner

Apr 26, 2010 by Print
Intersport, the world's leading sports retailer, is proud to announce its partnership agreement to cooperate with Euroleague Basketball.

In 2010, basketball fans from all over the world will closely follow what happens at the Euroleague Basketball 2010 Final Four in Paris in May. This partnership agreement, with focus on this year's Final Four, will enable Intersport to further link with basketball and potentially focus on expanding its business in this category.

The partnership will give Intersport a strong communication platform in over 190 countries and regions where the Final Four events will be broadcast. Intersport branding will appear on the courtside advertising during the Final Four and on all sponsors' recognition materials, including interview backdrops, at the event in Paris.

Franz Julen, CEO of Intersport International Corp., states: "Intersport is proud to partner with the Euroleague Final Four. Through this partnership with Euroleague Basketball, Intersport further strengthens its position in basketball. This sponsorship is the logical continuation of our commitment to basketball, with Intersport also being Official Partner of FIBA Basketball (EuroBasket 2009 and World Championships 2010)."

Jordi Bertomeu, CEO of Euroleague Basketball, states: "We are happy to welcome Intersport into the Euroleague family. The first step of this partnership is based upon providing them with strong marketing and communication platforms that give them opportunities to engage with our fans."