Euroleague Basketball, the ELPA and OARO join forces in NFT agreement
Final Four collection to be launched in early June
Euroleague Basketball is celebrating the 2021Turkish Airlines EuroLeague Final Four with the launch of its first series of digital collectibles.
The NFT (non-fungible token) collection, which continues Euroleague Basketball's tradition of innovation on and off the court, has been developed with joint-venture partner IMG. It also marks the competition's first joint commercial deal with the Euroleague Players' Association (ELPA), highlighting the importance of players as business partners.
This first collection will be followed by further additions in the future, cementing the presence of European basketball's elite competition in the digital space for fans all over the world to enjoy.
Roser Queralto, Euroleague Basketball's Chief Business Officer, said: "It's important that we use technology to connect with a new generation of fans, and this series of collectibles is another way of enhancing the Final Four experience. It is also very pleasing to launch our first shared initiative with the ELPA, and we will continue to work with our partners to deliver engaging and exciting content."
Bostjan Nachbar, Managing Director of the ELPA, added: "We have been keeping an eye on this rapidly developing technological market and its impact on the world of sports. As a part of a shared project with EuroLeague, we are pleased that players will be able to actively participate in and directly impact the transition of their popularity into the growing digital environment."
This first official collection will be available at f4nft.euroleague.net and will consist of a series of current and historical moments from the vast archive of 21 years of EuroLeague competition, as well as enhanced statistical information about players competing in this weekend's Final Four.
The launch will be followed in the future with a variety of additional assets, cementing the presence of European basketball's elite competition in the digital collectible space for fans all over the world to enjoy.
Users can subscribe today at f4nft.euroleague.net to not only become the first to know when the collection will be launched, but to also receive a free NFT.
To ensure a reliable and trustworthy asset platform, this specific 2021 Final Four NFT collection is being built and distributed in partnership with OARO, a global provider of blockchain and cryptography technology.
Quote Ariano Hernández Founder and CTO of OARO: "This is a big opportunity for fans to collect unique moments of the best players, thanks to NFTs technology. We are happy to share this project with the best possible partners, ELPA and Euroleague."